Say Hello to Glow
Because Gorgeous, Healthy Skin is for Everyone
Celebrate healthy, happy skin with ingredients you can trust.
Free from harsh chemicals and harmful additives, our creations offer you gentle, effective options to clean, moisturize, and rejuvenate your face, body, hair & spirit.
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We harness the power of gentle, botanical-based ingredients like organic aloe leaf juice, snow mushroom extract, sea buckthorn, astaxanthin extract, passion fruit, and more for brighter, smoother, and more even-toned skin, without the harsh side effects.
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Well-hydrated skin retains its elasticity and youthfulness. We use the best butters, oils, and actives for deep hydration and moisture you can feel.
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We carefully select quality, cosmetic-grade ingredients like alpha arbutin, bakuchiol, kojic acid, and niacinamide — clinically backed plant actives found in luxury skincare, chosen for their results and their gentleness yet affordable.
Featured Favorites
Anti-aging Hyper Glow Serum
Best Seller!
Powered by organic plant oils and packed with vitamins and antioxidants, this clean beauty essential nurtures, repairs, and revives—leaving your skin visibly radiant, hydrated, and firm.
Uncover your skin's natural brilliance with Glowing, our nutrient-rich face serum crafted to restore luminosity, hydrate deeply, improve skin elasticity, reduce the appearance of fine lines, and support aging skin with the finest botanicals.
Customer Reviews: ⭐⭐⭐⭐⭐Where have these products been my whole life! They are pure magic with all natural ingredients! I love supporting a local small business. 💫 - Carol
⭐⭐⭐⭐⭐This serum is awesome. I use prior to moisturizer. Love this product and see improvement around my fine lines in eye area. - Rhonda
⭐⭐⭐⭐⭐ Thank you! My face is glowing! - Erika
Inspired by Naturopathica’s Rosehip Seed & Immortelle Regenerating Facial Oil 1.18 oz @ $75
Regenerates & Firms
Powerful Antioxidant Protection
Why it’s different: Unlike unstable vitamin C oils that can oxidize or irritate, this antioxidant blend delivers stable, barrier-supportive glow designed specifically for daytime wear.
Cold-pressed maracuja (passionfruit) oil is elevated with CoQ10 and astaxanthin — potent antioxidants that help defend against environmental stress while restoring softness and resilience. The result is hydrated, smooth-looking skin with a refined satin finish that layers effortlessly under moisturizer and SPF.
A touch of ultra-fine cosmetic-grade mica enhances natural luminosity — never bronze, never sparkly — just healthy, skin-like radiance.
Is Maracuja Oil Good for Your Face?
Yes — maracuja oil is lightweight, fast-absorbing, and naturally rich in essential fatty acids that support the skin barrier. It helps restore softness and radiance without heaviness, making it ideal for daytime wear under SPF and makeup.
Skin Types & Ideal Use
Best suited for normal, dry, combination, and dehydrated skin. It’s especially helpful for skin that feels dull, tight, or seasonally stressed and needs breathable moisture with a refined glow.
Why You’ll Love It:
✔️ Smooths texture and enhances makeup wear
✔️ Boosts natural daytime radiance
✔️ Delivers lightweight moisture without greasiness
Formulated Without: Synthetic fragrance • Silicones • Parabens
Non-toxic • Vegan • Palm-Free
Hydrates & Smoothes
Deep Repair Meets Luxurious Gel-Cream Lightness
When your skin needs deeper nourishment, barrier repair, or a reset after powerful actives, this is the cream you reach for. Our Black Currant Restorative Face Cream combines cutting-edge actives with farm-inspired simplicity — giving you smoother, calmer, more resilient skin without heaviness or pore-clogging richness.
This soothing gel-cream melts instantly into the skin, delivering moisture, anti-inflammatory support, and antioxidant protection — all wrapped in a soft, fruity black currant scent.
Why You’ll Love It:
✔️ Repairs the moisture barrier with yeast beta-glucan + squalane
✔️ Calms redness & irritation after acids, retinol, exfoliation, or breakouts
✔️ Restores softness & bounce with meadowfoam, Caprylic/Capric Triglyceride (CCT), and rosehip
✔️ Provides powerful antioxidant defense with resveratrol + vitamin E
✔️ Locks in hydration with glycerin + sodium PCA
Skin Type: All, including sensitive. Especially beneficial for dry, stressed, or barrier-damaged skin.
Non-toxic. Vegan. Palm-Free Formulation.
Black Currant Restorative Face Cream excels by delivering a more advanced blend and higher concentrations of barrier-repair lipids, beta-glucan, and resveratrol—offering deeper nourishment and a cleaner formulation than conventional restorative creams. It is lighter, gentler, and more skin-compatible.
Softens & Hydrates
Hydration & Firming | Snow Mushroom Powered
Snow Mushroom-powered, mucin-inspired hydration and firming for all skin types — especially those experiencing dryness, loss of firmness, or hormonal skin changes.
Not snail mucin. Better* — PlantMucin Essence delivers the same hydration, bounce, and barrier repair snail mucin is loved for — but 100% vegan, cruelty-free, and plant-powered.
Enhanced with extra ingredients that firm, soothe, are antioxidants & anti-aging, this silky essence plumps, firms, and strengthens skin, addressing the visible signs of aging and hormonal shifts.
Why You’ll Love It:
✔️ Instantly plumps with lasting hydration
✔️ Firms + supports collagen for youthful bounce
✔️ Smooths fine lines + early wrinkles
✔️ Strengthens barrier for resilience
✔️ Addresses hormonal skin changes (dryness, thinning, dullness)
Skin Type: All, including sensitive. Especially beneficial for aging, dehydrated, or hormonally changing skin.
Non-toxic. Fragrance-free. Vegan.
Pro Tip for a Quick AM Look? Pair with our Maracuja Oil Daytime Antioxidant Radiance for the perfect daytime glow!
Looking for more hormonal skin support? Pair PlantMucin with Lavender Lullaby Night Cream for full-body hormonal skin support — face to body hydration, firming, and comfort in one soothing ritual.
Instantly plumps + hydrates for youthful skin bounce
Goodbye to heavy, greasy creams — Thirsty is your skin’s new drink of water.
A creamy, whipped body butter that deeply hydrates thirsty skin without feeling greasy. Infused with aloe vera, shea butter, avocado oil. Specially formulated for dry, dehydrated skin in need of intense hydration with a lightweight, breathable feel.
Thirsty is perfect for year-round conditioning power without clogging pores - your skin will feel hydrated, soft, and smooth. Works great on hard-to-soften areas like hands and feet or at bedtime for crepey legs and arms.
Lightly scented with a refreshing blend of Clementine + Vanilla Orchid, a Floral/Soft Floral fragrance. It’s a balance of delicate white florals + soft musk + creamy vanilla to add warmth without heaviness, just like Thirsty’s texture. Comforting, yet airy, and designed to boost your sense of wellness and bring mental clarity while it softens your skin.
Unscented is also available.
Restores & Repairs
Retinol Alternative & Skin Barrier Protection
This formula delivers powerful anti-aging and restorative benefits using one of nature's most effective alternatives to traditional retinol - Bakuchiol. This gentle yet effective formula targets the delicate skin around the eyes to reduce fine lines, puffiness, and dryness while restoring a bright, smooth, and well-hydrated appearance.
Bakuchiol, a clinically proven* plant-based alternative to retinol, stimulates collagen production without irritation or photosensitivity. Ceramides help strengthen the skin barrier and lock in moisture, while carrot seed oil and organic sunflower oil nourish and rejuvenate the skin. Aloe vera juice soothes and calms, making this eye cream suitable for sensitive skin types.
Customer Reviews: ⭐⭐⭐⭐⭐Thank you! Love using this product! Texture is perfect 👌- Erika
⭐⭐⭐⭐⭐I was given a sample of the eye cream. I used every last bit and ordered products on Etsy! - Carole
Reduces fine lines, puffiness, and dryness
Target discoloration. Reveal radiance.
This powerhouse pair is expertly formulated to visibly fade dark spots, melasma, and post-acne marks, deeply hydrate, and restore a luminous complexion —leaving your skin visibly even, smooth, and naturally radiant. Formulated with clean, high-performance ingredients like Tranexamic Acid (TXA), Alpha Arbutin, Kojic Acid, and Niacinamide - no hydroquinone.
Recommended to use both together for best results - Great for face and body (backs of hands):
Serum: The serum provides potent, clinically proven brightening actives at a higher concentration of active brightening agents (TXA, Alpha Arbutin, Niacinamide, and Kojic Acid) and will work more quickly to fade dark spots.
Lotion: The lotion contains Kojic Acid and Alpha Arbutin but in a more emollient formula, which seals in hydration and extends the brightening effects.
Bundle for 20% off!
Why This Duo Works:
✔️ Clinically proven TXA, Kojic Acid, and Alpha Arbutin in one layering system
✔️ Hydrates + treats at the same time for faster, long-lasting results
✔️ 100% clean, non-toxic, and free from synthetic irritants
✔️ Luxury skincare performance without the luxury markup
Customer Reviews: ⭐⭐⭐⭐⭐They are so helpful and knowledgeable. I am looking forward to replacing my old treatment with this skin-friendly version. Thank you! - Joelle
Calming Night-Time Moisturizer
Balancing & hydrating night cream that repairs and provides anti-inflammatory support to soften and hydrate skin while you sleep. Ideal for dry, sensitive, mature, or hormonally imbalanced skin (menopause, cycle-related flareups).
Drift into botanical bliss with Lavender Lullaby Night Cream—designed to soothe, soften, and restore skin overnight with powerful plant oils like Borage, Evening Primrose, and Milk Thistle —all rich in essential fatty acids and antioxidants.
Lavender calms the senses while the nourishing formula helps visibly improve skin texture, elasticity, and tone. Gentle enough for nightly use, this non-greasy cream absorbs beautifully—leaving skin feeling comforted, renewed, and balanced by morning.
Pair with our Lullaby Balancing Oil with St. John’s Wort Oil, it calms reactive nerves while Marshmallow Root Oil reduces stress-triggered skin responses + Lavender & Jasmine for added calming aromatherapy.
Customer Reviews:
⭐⭐⭐⭐⭐This night cream is just what I needed! I’m over 40y and have dry sensitive skin. And this night cream has been the perfect addition to my routine. I am loving each skin care product I have tried from this small business and I think this is going to be my only skin care company from now on! - Tarrah
Restores hormonally imbalanced skin
Lightens dark spots + brightens uneven tone
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It depends on your #1 skin goal right now:
Uneven tone / Dark spots → Brightening Duo (Serum + Lotion)
Fine lines / Mature skin → Glowing Serum
Dehydration / Loss of bounce → PlantMucin Essence
Dullness / Lack of radiance → Daytime Radiance Maracuja Oil
Dry, stressed, or sagging skin → Black Currant Restorative Face Cream
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With daily use (2–4 drops per application), a 1 oz serum usually lasts 6–8 weeks. All serums are best used within 6 months of opening. Store in a cool, dark place away from heat and direct sunlight.
At Rooted in Love Farm, we focus on natural, clean skincare. That means we use Ecocert-approved and naturally derived preservatives — powerful enough to protect our products and ensure safety, but free from harsh or harmful chemicals often found in conventional skincare that is made to sit on shelves much longer. This allows us to deliver formulas that are effective, safe, and true to our values of clean beauty.
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Here are six examples of the most common dual skin concerns and our recommendations.
1. Dry or Dehydrated Skin
Hydrate: PlantMucin Essence
Treat: Glowing Serum (nourishing oils + elasticity)
Moisturize: Black Currant Restorative Cream or Lavender Lullaby Night Cream
Use When: Daily, AM + PM
Why: Deep hydration + barrier support + long-lasting moisture.2. Dull Skin + Uneven Tone (Brightening)
Hydrate: PlantMucin Essence
Treat: Brightening Duo Serum
Moisturize: Brightening Duo Lotion
Use When: PM preferred, 3–5 nights/week
Why: Fades dark spots with clinically proven TXA, Kojic Acid, and Alpha Arbutin in one layering system when used together.3. Fine Lines + Mature Skin
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils + elasticity support)
Moisturize: Black Currant Restorative Cream or Illuminate Green Tea Face Cream
Why: Deep nourishment + antioxidant repair for smoother, firmer-looking skin.4. Nighttime Nourishment
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils that support elasticity and overnight repair)
Moisturize: Lavender Lullaby Night Cream (deep hydration + calming botanicals for optimal overnight recovery)
Why: This pairing delivers your richest nourishment — Glowing Serum provides reparative oils while Lavender Lullaby seals in moisture, calms the skin, and supports a smoother, softer complexion by morning.5. Dull Skin + Dry/Barrier-Depleted Skin
Hydrate: PlantMucin Essence
Treat: Maracuja Oil Daytime Radiance (lightweight brightening oil that restores glow and smooths fine lines)
Moisturize: Black Currant Restorative Cream (rich, barrier-repairing cream that deeply nourishes and comforts dryness)
Why: This duo targets two concerns at once — dullness and dryness. Maracuja boosts radiance and softness, while Black Currant improves resilience and locks in lasting moisture, leaving skin luminous, cushioned, and restored.6. Wrinkles + Loss of Firmness
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils that support elasticity, smooth fine lines, and improve skin suppleness)
Moisturize: Black Currant Restorative Cream or Lavender Lullaby Night Cream (deep nourishment that strengthens the barrier and supports overnight repair)
Why: This combination targets two key signs of aging — wrinkles and reduced firmness. Glowing Serum delivers elasticity-supporting oils, while your chosen moisturizer provides rich hydration to plump, cushion, and visibly smooth the skin for a more lifted, youthful appearance. -
THE STEPS. Your best skin starts with a simple, intentional routine. Each step builds on the one before it — cleansing away impurities, replenishing hydration, delivering targeted treatments, and sealing everything in for long-lasting radiance and protection.
See video below or follow this order daily for healthy, balanced, beautifully prepped skin:
Clean ➡️ Hydrate ➡️ Treat ➡️ Eyes ➡️ Moisturize ➡️ SPF ➡️ Primer
This order follows the “lightest to heaviest” skincare principle — allowing thin, 💦water-based layers to absorb first, 🌿treatments to penetrate effectively, and 🧴richer creams and lotions + SPF to lock everything in. It ensures each product performs at its best and your makeup (if any) applies flawlessly afterward.
AM/PM Recommendations. These routines give you flexible options so you can choose what your skin needs each day. When you see “or,” feel free to use one product, layer a few, or alternate them on different days based on your concerns. As long as you follow the order, the routine stays effective and customizable.
🌞Morning
CLEAN. Willow Wash
HYDRATE. PlantMucin Essence
TREAT. Maracuja Oil Daytime Radiance (antioxidant-rich oil-serum for soft, sun-kissed radiance) OR Glowing Serum (anti-aging, hydrating for glowing skin) OR Brightening Serum (dark spots)
EYES. Bakuchiol Eye Cream
MOISTURIZE. Illuminate Green Tea Face Cream (soothing, lighter, general use) OR Black Currant Restorative Cream (repair, restore for dry, stressed, barrier damaged skin) OR Brightening Lotion (dark spots + moisture)
SPF
PRIMER. Velvet Touch Primer
🌛Evening
CLEAN. Willow Wash
HYDRATE. PlantMucin Essence
TREAT. Glowing SerumOR Brightening Serum
EYES. Bakuchiol Eye Cream
MOISTURIZE. Illuminate Green Tea Face CreamOR Black Currant Restorative CreamOR Lavender Lullaby Night Cream (hormonally stressed skin) OR Brightening Lotion OR Thirsty Whipped Body Butter (very dry skin, great for hands and feet or all over)
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Primer goes after skincare, but before makeup.
That means prep your skin to get ready for any makeup in this order:
Cleanser (Willow Wash)
Essence/Serums
Oils (Glowing, Maracuja)
Cream/Lotion (Illuminate, Brightening Lotion, Calming, etc.)
SPF (always last skincare step in AM)
Primer (first makeup step, smooths canvas for foundation or tinted SPF)
Makeup (if wearing)
🌸 Why This Order Works
Oils and creams need to fully absorb to hydrate and treat skin.
SPF must always be the final skincare layer to protect properly.
Primer sits on top, creating a smooth, even surface that grips makeup without interfering with your active skincare.
✅ So the short answer: Primer comes after oils and creams, but always after SPF, and before foundation/makeup.
Skincare FAQs
Simplified Skincare Routine
Simplified Skincare for Your Morning Routine