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Velvet Touch Primer
Inspired by DHC’s Velvet Skin Coat 0.52 oz for $25
*Wait…What? Silicones?!*
Silicones often get a bad rap in hair products, but on skin, they're a game-changer. Ours are non-comedogenic, fragrance-free, and designed to form a smooth, flexible layer that allows skin to breathe. Unlike the buildup-prone silicones used in hair, the ones we use evaporate or rinse clean and won’t clog pores. They make your skin look like skin — just a little more flawless. (See more in our blog post “Silicones: Why They're Not the Enemy in Your Skincare Routine (Even If You’ve Ditched Them in Haircare”)
Every ingredient we use is intentionally chosen and ethically sourced from top-tier suppliers we trust—because quality matters.
We prioritize certified organic options whenever possible and clearly label all our products, so you know exactly what you're getting.
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Ingredients: Cyclopentasiloxane (and) Dimethicone Crosspolymer, Dimethicone (and) Dimethicone Crosspolymer, Silica
Non-Toxic. Fragrance-Free. Vegan.
Free from parabens, essential oils, PEGs, and dyes.Materials: BPA-free,15 ml Airless Pump Bottle keeps primer fresher longer, prevents oxidation, and ensures all of product is used. It gives the perfect amount you need in one pump.
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Apply to clean skin as the final step in your skincare routine and before makeup. Focus on areas with texture or shine (like T-zone, cheeks, or fine lines). Let set for 30 seconds before layering makeup.
For dry or mature skin types, pair with our Glowing Face Serum first for optimal hydration.
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Glowing Face Serum – Nourishing prep for dry or mature skin
Anti-aging Eye Cream – Plant-based retinol alternative that softens fine lines
Illuminate Green Tea Face Cream – Lightweight, calming moisture with pearl and olive fruit oil for balanced hydration pre-primer
Velvet Touch Primer FAQs
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A: Not at all. The silicones we use — Cyclopentasiloxane and Dimethicone Crosspolymer — are:
Non-comedogenic and non-sensitizing
Breathable and form a light, flexible layer
Inert, meaning they don't react with the skin or interfere with other ingredients
Volatile (evaporative) where appropriate, leaving behind a soft, velvety finish without buildup
According to Elkay Silicones, Cyclopentasiloxane is valued in cosmetics for its silky skin feel and fast evaporation, making it ideal for primers that need to smooth without leaving residue. These ingredients are widely used in dermatologist-recommended products, especially for sensitive or post-procedure skin.
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A: We define "clean" as non-toxic, non-sensitizing, vegan, and free from potentially harmful ingredients like PEGs, parabens, artificial fragrances, and known hormone-disruptors - no junk here.
Velvet Touch Primer is consciously formulated using a minimalist INCI list designed to support skin integrity, not overwhelm it.
No PEGs, parabens, synthetic dyes, or formaldehyde releasers
No animal-derived ingredients or known hormone disruptors
No petroleum-based thickeners or harsh alcohols
All ingredients are cosmetic-grade, globally compliant, and responsibly sourced
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A: Yes. Our formula is:
Fragrance-free
Essential oil–free
Non-comedogenic
Minimalist and well-tolerated
It’s designed to support — not compete with — your skin’s natural balance.
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A: Absolutely. Velvet Touch layers beautifully under concealer and foundation and is gentle enough for the eye area. Its smoothing, blurring texture is ideal for mature skin, especially where fine lines or dryness are a concern.
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A: It may seem like a time-saver, but including SPF in a primer can create more problems than it solves:
Irritating UV filters are often required to create broad-spectrum protection, and many of them are not ideal for sensitive or acne-prone skin.
SPF primers often rely on chemical sunscreens, which can cause breakouts or eye irritation.
Flexibility is limited — SPF needs to be applied in a full, even layer and reapplied throughout the day to be effective. Most people don’t apply primers in those quantities, which means you're left under-protected.
We believe sunscreen should be its own step — tailored to your skin type and the day’s activities. That way, your skincare and primer can do what they do best, without compromise.
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A. Velvet Touch uses a streamlined blend of performance-tested ingredients, including soft-focus silica and clean, high-grade silicones. No fillers, dyes, PEGs, or questionable additives.
See our visual comparison, below, for how Velvet Touch stands apart in quality, comfort, and price.
