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Because Gorgeous, Healthy Skin is for Everyone
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Anti-aging Hyper Glow Serum
Best Seller!
Powered by organic plant oils and packed with vitamins and antioxidants, this clean beauty essential nurtures, repairs, and revives—leaving your skin visibly radiant, hydrated, and firm.
Uncover your skin's natural brilliance with Glowing, our nutrient-rich face serum crafted to restore luminosity, hydrate deeply, improve skin elasticity, reduce the appearance of fine lines, and support aging skin with the finest botanicals.
Customer Reviews: ⭐⭐⭐⭐⭐Where have these products been my whole life! They are pure magic with all natural ingredients! I love supporting a local small business. 💫 - Carol
⭐⭐⭐⭐⭐This serum is awesome. I use prior to moisturizer. Love this product and see improvement around my fine lines in eye area. - Rhonda
⭐⭐⭐⭐⭐ Thank you! My face is glowing! - Erika
Inspired by Naturopathica’s Rosehip Seed & Immortelle Regenerating Facial Oil 1.18 oz @ $75
Regenerates & Firms
Powerful Antioxidant Protection
Why it’s different: Unlike unstable vitamin C oils that can oxidize or irritate, this antioxidant blend delivers stable, barrier-supportive glow designed specifically for daytime wear.
Cold-pressed maracuja (passionfruit) oil is elevated with CoQ10 and astaxanthin — potent antioxidants that help defend against environmental stress while restoring softness and resilience. The result is hydrated, smooth-looking skin with a refined satin finish that layers effortlessly under moisturizer and SPF.
A touch of ultra-fine cosmetic-grade mica enhances natural luminosity — never bronze, never sparkly — just healthy, skin-like radiance.
Is Maracuja Oil Good for Your Face?
Yes — maracuja oil is lightweight, fast-absorbing, and naturally rich in essential fatty acids that support the skin barrier. It helps restore softness and radiance without heaviness, making it ideal for daytime wear under SPF and makeup.
Skin Types & Ideal Use
Best suited for normal, dry, combination, and dehydrated skin. It’s especially helpful for skin that feels dull, tight, or seasonally stressed and needs breathable moisture with a refined glow.
Why You’ll Love It:
✔️ Smooths texture and enhances makeup wear
✔️ Boosts natural daytime radiance
✔️ Delivers lightweight moisture without greasiness
Formulated Without: Synthetic fragrance • Silicones • Parabens
Non-toxic • Vegan • Palm-Free
Hydrates & Smoothes
Fuller-Looking Lashes. No Hormones. No Compromise.
⭐Introductory Launch Price: $40⭐
A special thank-you to our early customers for a limited time while we introduce Lash Out!
Regular Price $50
Lash Out is a peptide-powered lash and brow serum designed to support the appearance of fuller, healthier-looking lashes and brows over time — without prostaglandins or hormone-like ingredients.
No irritation-focused shortcuts. No prostaglandin analogs. Just thoughtful, modern lash care designed for comfortable long-term use.
Formulated with 5 advanced peptides to stimulate growth, vitamins to strengthen and nourish, and moisturizers to provide a protective, conditioning base. Together, they reduce lash breakage and support a longer growth cycle.
WHY YOU’LL LOVE IT
✔️ Peptides: Chains of amino acids that signal the follicles to produce more hair and strengthen the lash root.
✔️ Vitamins & Oils: Nourish and protect the lash shaft, preventing brittle hairs from snapping prematurely.
✔️ Moisturizers & Amino Acids: Hydrate the lash and support keratin production at skin's foundation at the lash line
✔️ Generously sized for daily use - 5 ml / 0.17 fl oz
✔️ Vegan, Cruelty Free, Made in USA
THE PEPTIDE DIFFERENCE
Instead of prostaglandin analogs commonly associated with irreversible irritation or discoloration concerns*, Lash Out uses a peptide-first approach to support healthier-looking lashes and brows over time.
Think of peptides as support ingredients for your lashes — helping condition and reinforce fragile hairs so they appear fuller, stronger, and more resilient with continued use.
Inspired by Sweed Beauty’s Eyelash Growth Serum 5 ml @ $90
Softens & Hydrates
Hydration & Firming | Snow Mushroom Powered
Snow Mushroom-powered, mucin-inspired hydration and firming for all skin types — especially those experiencing dryness, loss of firmness, or hormonal skin changes.
Not snail mucin. Better* — PlantMucin Essence delivers the same hydration, bounce, and barrier repair snail mucin is loved for — but 100% vegan, cruelty-free, and plant-powered.
Enhanced with extra ingredients that firm, soothe, are antioxidants & anti-aging, this silky essence plumps, firms, and strengthens skin, addressing the visible signs of aging and hormonal shifts.
Why You’ll Love It:
✔️ Instantly plumps with lasting hydration
✔️ Firms + supports collagen for youthful bounce
✔️ Smooths fine lines + early wrinkles
✔️ Strengthens barrier for resilience
✔️ Addresses hormonal skin changes (dryness, thinning, dullness)
Skin Type: All, including sensitive. Especially beneficial for aging, dehydrated, or hormonally changing skin.
Non-toxic. Fragrance-free. Vegan.
Pro Tip for a Quick AM Look? Pair with our Maracuja Oil Daytime Antioxidant Radiance for the perfect daytime glow!
Looking for more hormonal skin support? Pair PlantMucin with Lavender Lullaby Night Cream for full-body hormonal skin support — face to body hydration, firming, and comfort in one soothing ritual.
Instantly plumps + hydrates for youthful skin bounce
Juicy Pink Gloss + Lasting Tint
Lip Glow Oil combines the comfort of a conditioning lip oil with the glossy finish of a luxe lip gloss — leaving lips looking smoother, softer, and naturally radiant.
Formulated with nourishing oils including jojoba, apricot kernel, sunflower seed, and vitamin E, this lightweight lip oil glides on effortlessly without stickiness or heaviness.
Its innovative pH-reactive tint technology that reveals a soft pink tint unique to your natural lip tone.
WHY YOU’LL LOVE IT
✔️ Soft glossy finish + fresh pink tint that lingers beautifully over time
✔️ pH-reactive color technology
✔️ Naturally fuller-looking lips
✔️ Comfortable, lightweight hydration
✔️ Conditioning oil blend with Meadowfoam + Hemisqualane
✔️ Generously sized 10 ml / 0.34 fl oz
✔️ Vegan, Cruelty Free, Made in USA
✔️ Thoughtfully formulated without parabens or heavy waxes
Inspired by Dior’s Lip Glow Oil Hydrating High-Shine Gloss 6 ml @ $42
Restores & Repairs
Retinol Alternative & Skin Barrier Protection
This formula delivers powerful anti-aging and restorative benefits using one of nature's most effective alternatives to traditional retinol - Bakuchiol. This gentle yet effective formula targets the delicate skin around the eyes to reduce fine lines, puffiness, and dryness while restoring a bright, smooth, and well-hydrated appearance.
Bakuchiol, a clinically proven* plant-based alternative to retinol, stimulates collagen production without irritation or photosensitivity. Ceramides help strengthen the skin barrier and lock in moisture, while carrot seed oil and organic sunflower oil nourish and rejuvenate the skin. Aloe vera juice soothes and calms, making this eye cream suitable for sensitive skin types.
Customer Reviews: ⭐⭐⭐⭐⭐Thank you! Love using this product! Texture is perfect 👌- Erika
⭐⭐⭐⭐⭐I was given a sample of the eye cream. I used every last bit and ordered products on Etsy! - Carole
Reduces fine lines, puffiness, and dryness
Target discoloration. Reveal radiance.
This results-driven brightening system is expertly formulated to visibly fade dark spots, melasma, post-acne marks, and uneven skin tone while deeply hydrating and restoring a luminous, healthy-looking complexion.
Powered by clean, high-performance ingredients including Tranexamic Acid (TXA), Alpha Arbutin, Kojic Acid, and Niacinamide — without hydroquinone.
Designed to work together for best results.
Perfect for:
• Face
• Neck & chest
• Backs of hands
• Discoloration-prone areas on the body
Triple Threat Brightening Serum: Concentrated treatment step delivers a higher level of corrective brightening actives including Tranexamic Acid, Alpha Arbutin, Kojic Acid, and Niacinamide to help visibly target stubborn discoloration, melasma, and post-acne marks more quickly.
Brightening Lotion: Complements the serum by deeply hydrating, supporting the skin barrier, and helping seal in the serum’s active brightening benefits for longer-lasting results. Formulated with Alpha Arbutin and Kojic Acid in a nourishing emollient base featuring botanical oils and humectants for soft, radiant skin.
Why This System Works:
✔️ Combines clinically respected brightening ingredients in one layering routine
✔️ Helps visibly improve dark spots, uneven tone, and post-acne discoloration
✔️ Hydrates while supporting the skin barrier for healthier-looking skin
✔️ Lotion helps seal in serum benefits for enhanced performance
✔️ Clean, non-toxic, and hydroquinone-free
✔️ Luxury skincare performance without the luxury markup
Available Options:
• Brightening Serum (1 oz)
Targeted corrective treatment
• Brightening Lotion (1 oz)
Perfect companion moisturizer for daily layering
• Brightening Duo (Serum + 1 oz Lotion)
Our recommended system for best overall results - Save $10 when you buy both together
• Brightening Lotion Professional Size (8 oz)
Created by customer request for extended face and body use. Ideal for those treating larger areas of discoloration including chest, hands, arms, legs, or long-term maintenance care.
Customer Reviews: ⭐⭐⭐⭐⭐They are so helpful and knowledgeable. I am looking forward to replacing my old treatment with this skin-friendly version. Thank you! - Joelle
Calming Night-Time Moisturizer
Balancing & hydrating night cream that repairs and provides anti-inflammatory support to soften and hydrate skin while you sleep. Ideal for dry, sensitive, mature, or hormonally imbalanced skin (menopause, cycle-related flareups).
Drift into botanical bliss with Lavender Lullaby Night Cream—designed to soothe, soften, and restore skin overnight with powerful plant oils like Borage, Evening Primrose, and Milk Thistle —all rich in essential fatty acids and antioxidants.
Lavender calms the senses while the nourishing formula helps visibly improve skin texture, elasticity, and tone. Gentle enough for nightly use, this non-greasy cream absorbs beautifully—leaving skin feeling comforted, renewed, and balanced by morning.
Pair with our Lullaby Balancing Oil with St. John’s Wort Oil, it calms reactive nerves while Marshmallow Root Oil reduces stress-triggered skin responses + Lavender & Jasmine for added calming aromatherapy.
Customer Reviews:
⭐⭐⭐⭐⭐This night cream is just what I needed! I’m over 40y and have dry sensitive skin. And this night cream has been the perfect addition to my routine. I am loving each skin care product I have tried from this small business and I think this is going to be my only skin care company from now on! - Tarrah
Restores hormonally imbalanced skin
Lightens dark spots + brightens uneven tone
Celebrate healthy, happy skin with ingredients you can trust.
Free from harsh chemicals and harmful additives, our creations offer you gentle, effective options to clean, moisturize, and rejuvenate your face, body, hair & spirit.
See our Skincare FAQs, below.
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We harness the power of gentle, botanical-based ingredients like organic aloe leaf juice, snow mushroom extract, sea buckthorn, astaxanthin extract, passion fruit, and more for brighter, smoother, and more even-toned skin, without the harsh side effects.
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Well-hydrated skin retains its elasticity and youthfulness. We use the best butters, oils, and actives for deep hydration and moisture you can feel.
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We carefully select quality, cosmetic-grade ingredients like alpha arbutin, bakuchiol, kojic acid, and niacinamide — clinically backed plant actives found in luxury skincare, chosen for their results and their gentleness yet affordable.
Skincare FAQs
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Here are six examples of the most common dual skin concerns and our recommendations.
1. Dry or Dehydrated Skin
Hydrate: PlantMucin Essence
Treat: Maracuja Oil - Daytime Radiance (supercharged antioxidant (more than your regular Vitamin C) + light bronzing) OR Glowing Serum (nourishing oils + elasticity)
Moisturize: Black Currant Restorative CreamOR Lavender Lullaby Night Cream
Use When: Daily, AM + PM
Why: Dull skin needing deep hydration + barrier support + long-lasting moisture.2. Dull Skin + Uneven Tone (Brightening)
Hydrate: PlantMucin Essence
Treat: Brightening Duo Serum
Moisturize: Brightening Duo Lotion
Use When: PM preferred, 3–5 nights/week
Why: Fades dark spots with clinically proven TXA, Kojic Acid, and Alpha Arbutin in one layering system when used together.3. Fine Lines + Mature Skin
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils + elasticity support)
Moisturize: Black Currant Restorative Cream ORBakuchiol Anti-aging Face Cream
Why: Deep nourishment + antioxidant repair for smoother, firmer-looking skin.4. Nighttime Nourishment
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils that support elasticity and overnight repair)
Moisturize: Lavender Lullaby Night Cream (deep hydration + calming botanicals for optimal overnight recovery)
Why: This pairing delivers your richest nourishment — Glowing Serum provides reparative oils while Lavender Lullaby seals in moisture, calms the skin, and supports a smoother, softer complexion by morning.5. Dull Skin + Dry/Barrier-Depleted Skin
Hydrate: PlantMucin Essence
Treat:Maracuja Oil - Daytime Radiance (supercharged antioxidant (more than your regular Vitamin C) + light bronzing)
Moisturize: Black Currant Restorative Cream (rich, barrier-repairing cream that deeply nourishes and comforts dryness)
Why: This combination targets two concerns at once — dullness and dryness. Maracuja Oil boosts radiance and softness, while Black Currant Restorative Cream improves resilience and locks in lasting moisture, leaving skin luminous, cushioned, and restored.6. Wrinkles + Loss of Firmness
Hydrate: PlantMucin Essence
Treat: Glowing Serum (restorative oils that support elasticity, smooth fine lines, and improve skin suppleness)
Moisturize: Black Currant Restorative Cream OR Lavender Lullaby Night Cream (deep nourishment that strengthens the barrier and supports overnight repair)
Why: Glowing Serum delivers elasticity-supporting oils, while your selected moisturizer provides rich hydration to plump, cushion, and visibly smooth the skin for a more lifted, youthful appearance. -
THE STEPS. Your best skin starts with a simple, intentional routine. Each step builds on the one before it — cleansing away impurities, replenishing hydration, delivering targeted treatments, and sealing everything in for long-lasting radiance and protection.
See video below or follow this order daily for healthy, balanced, beautifully prepped skin:
Clean ➡️ Hydrate ➡️ Treat ➡️ Eyes ➡️ Moisturize ➡️ SPF ➡️ Primer
This order follows the “lightest to heaviest” skincare principle — allowing thin, 💦water-based layers to absorb first, 🌿treatments to penetrate effectively, and 🧴richer creams and lotions + SPF to lock everything in. It ensures each product performs at its best and your makeup (if any) applies flawlessly afterward.
AM/PM Recommendations. These routines give you flexible options so you can choose what your skin needs each day. When you see “OR” below, feel free to use one product, layer another, or alternate them on different days based on your concerns. As long as you follow the order, the routine stays effective and customizable.
🌞Morning
CLEAN. Willow Wash
HYDRATE. PlantMucin Essence
TREAT. Maracuja Oil Daytime Radiance (antioxidant-rich oil-serum for soft, sun-kissed radiance) OR Glowing Serum (anti-aging, hydrating for glowing skin) OR Brightening Serum (dark spots)
EYES. Bakuchiol Eye Cream (made especially for the delicate eye area to smooth fine lines and hydrate)
MOISTURIZE. Bakuchiol Anti-aging Face Cream (smooths fine lines, softens for a more radiant complexion) OR Black Currant Restorative Cream (repair, restore for dry, stressed, barrier damaged skin) OR Brightening Lotion (dark spots + moisture)
SPF
PRIMER. Velvet Touch Primer
🌛Evening
CLEAN. Cleansing Oil (if you have makeup or sunscreen) + Willow Wash.
HYDRATE. PlantMucin Essence
TREAT. Glowing Serum OR Brightening Serum
EYES. Bakuchiol Eye Cream
MOISTURIZE. Black Currant Restorative Cream OR Lavender Lullaby Night Cream (hormonally stressed skin) OR Brightening Lotion OR Thirsty Whipped Body Butter (very dry skin, great for hands and feet or all over)
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It depends on your #1 skin goal right now:
Uneven tone / Dark spots → Brightening Duo (Serum + Lotion)
Fine lines / Mature skin → Glowing Serum
Dehydration / Loss of bounce → PlantMucin Essence (layer before the other serums for amazing hydration am and pm)
Dullness / Lack of radiance → Maracuja Oil - Daytime Radiance
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With daily use (2–4 drops per application), a 1 oz serum usually lasts 6–8 weeks. All serums are best used within 6 months of opening. Store in a cool, dark place away from heat and direct sunlight.
At Rooted in Love Farm, we focus on natural, clean skincare. That means we use Ecocert-approved and naturally derived preservatives — powerful enough to protect our products and ensure safety, but free from harsh or harmful chemicals often found in conventional skincare that is made to sit on shelves much longer. This allows us to deliver formulas that are effective, safe, and true to our values of clean beauty.
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Primer goes after skincare, but before makeup.
That means prep your skin to get ready for any makeup in this order:
Clean (Willow Wash)
Essence/Serums
Oils (Glowing, Maracuja)
Cream/Lotion (Bakuchiol Anti-aging Face Cream, Brightening Lotion, Calming Calendula, etc.)
SPF (always last skincare step in AM)
Primer
Makeup (if wearing)
🌸 Why This Order Works
Oils and creams need to fully absorb to hydrate and treat skin.
SPF must always be the final skincare layer to protect properly.
Primer sits on top, creating a smooth, even surface that grips makeup without interfering with your active skincare.
✅ So the short answer: Primer comes after oils and creams and SPF, but always before foundation/makeup.
Simplified Skincare Routine
Simplified Skincare for Your Morning Routine