Velvet Touch Primer

from $16.00
Individual or Bundle:
Frequency:
from $16.00
from $15.52

Flawless skin in seconds

Velvet Touch is an ultra-light, powdery skin-perfecting gel primer that glides on like silk. It’s breathable and perfects skin in seconds giving you a seamless, soft-matte finish with a hint of glow. Made with high-performance, non-comedogenic silicones* and light-diffusing microsilica, it leaves your skin smooth, blurred, and shine-free — ready for makeup or stunning all on its own.

Dermatologist-tested ingredients, non-toxic, consciously formulated for all skin types, even the most sensitive skin, oil, combo, mature.

Why You'll Love It:

✔️ Instantly blurs pores
✔️ Controls shine, grips makeup
✔️ Doesn’t clog pores or feel heavy
✔️ Smooths fine lines and uneven textures

PREP & PRIME BUNDLE

💡 Pro Tip:
For a truly flawless base, pair with our Glowing Serum. Apply serum first to deeply nourish, then layer Velvet Touch Primer to blur pores, smooth skin, and prep for makeup — or flawless on its own.

  • Dry skin? Your skin will drink it up.

  • Normal skin? Try it both ways to find your perfect finish.

  • Oily skin? Stick with primer alone for a weightless matte look.

✨ Non-toxic. Fragrance-free. Vegan.
💸 Save up to 18% when you bundle! Only $46 for both

*Wait…What? Silicones?!*

Silicones often get a bad rap in hair products, but on skin, they're a game-changer. Ours are non-comedogenic, fragrance-free, and designed to form a smooth, flexible layer that allows skin to breathe. Unlike the buildup-prone silicones used in hair, the ones we use evaporate or rinse clean and won’t clog pores. They make your skin look like skin — just a little more flawless. (See more in our blog post “Silicones: Why They're Not the Enemy in Your Skincare (Even If You’ve Ditched Them in Haircare)".)

Subscribe & Save - Never Miss a Healthy Skin Day!

Flawless skin in seconds

Velvet Touch is an ultra-light, powdery skin-perfecting gel primer that glides on like silk. It’s breathable and perfects skin in seconds giving you a seamless, soft-matte finish with a hint of glow. Made with high-performance, non-comedogenic silicones* and light-diffusing microsilica, it leaves your skin smooth, blurred, and shine-free — ready for makeup or stunning all on its own.

Dermatologist-tested ingredients, non-toxic, consciously formulated for all skin types, even the most sensitive skin, oil, combo, mature.

Why You'll Love It:

✔️ Instantly blurs pores
✔️ Controls shine, grips makeup
✔️ Doesn’t clog pores or feel heavy
✔️ Smooths fine lines and uneven textures

PREP & PRIME BUNDLE

💡 Pro Tip:
For a truly flawless base, pair with our Glowing Serum. Apply serum first to deeply nourish, then layer Velvet Touch Primer to blur pores, smooth skin, and prep for makeup — or flawless on its own.

  • Dry skin? Your skin will drink it up.

  • Normal skin? Try it both ways to find your perfect finish.

  • Oily skin? Stick with primer alone for a weightless matte look.

✨ Non-toxic. Fragrance-free. Vegan.
💸 Save up to 18% when you bundle! Only $46 for both

*Wait…What? Silicones?!*

Silicones often get a bad rap in hair products, but on skin, they're a game-changer. Ours are non-comedogenic, fragrance-free, and designed to form a smooth, flexible layer that allows skin to breathe. Unlike the buildup-prone silicones used in hair, the ones we use evaporate or rinse clean and won’t clog pores. They make your skin look like skin — just a little more flawless. (See more in our blog post “Silicones: Why They're Not the Enemy in Your Skincare (Even If You’ve Ditched Them in Haircare)".)

Subscribe & Save - Never Miss a Healthy Skin Day!

Inspired by DHC’s Velvet Skin Coat 0.52 oz for $25

Every ingredient we use is intentionally chosen and ethically sourced from top-tier suppliers we trust—because quality matters.

We prioritize certified organic options whenever possible and clearly label all our products, so you know exactly what you're getting.

 
 
  • Ingredients: Cyclopentasiloxane (and) Dimethicone Crosspolymer, Dimethicone (and) Dimethicone Crosspolymer, Silica

    Non-Toxic. Fragrance-Free. Vegan.
    Free from parabens, essential oils, PEGs, and dyes.

    Materials: BPA-free,15 ml Airless Pump Bottle keeps primer fresher longer, prevents oxidation, and ensures all of product is used. It gives the perfect amount you need in one pump.

  • Apply to clean skin as the final step in your skincare routine and before makeup. Focus on areas with texture or shine (like T-zone, cheeks, or fine lines). Let set for 30 seconds before layering makeup.

    For dry or mature skin types, pair with our Glowing Face Serum first for optimal hydration.

  • Glowing Face Serum – Nourishing prep for dry or mature skin

    Anti-aging Eye Cream – Plant-based retinol alternative that softens fine lines

    Illuminate Green Tea Face Cream – Lightweight, calming moisture with pearl and olive fruit oil for balanced hydration pre-primer

Velvet Touch Primer FAQs

  • A: Not at all. The silicones we use — Cyclopentasiloxane and Dimethicone Crosspolymer — are:

    • Non-comedogenic and non-sensitizing

    • Breathable and form a light, flexible layer

    • Inert, meaning they don't react with the skin or interfere with other ingredients

    • Volatile (evaporative) where appropriate, leaving behind a soft, velvety finish without buildup

    • According to Elkay Silicones, Cyclopentasiloxane is valued in cosmetics for its silky skin feel and fast evaporation, making it ideal for primers that need to smooth without leaving residue. These ingredients are widely used in dermatologist-recommended products, especially for sensitive or post-procedure skin.

  • A: We define "clean" as non-toxic, non-sensitizing, vegan, and free from potentially harmful ingredients like PEGs, parabens, artificial fragrances, and known hormone-disruptors - no junk here.

    Velvet Touch Primer is consciously formulated using a minimalist INCI list designed to support skin integrity, not overwhelm it.

    • No PEGs, parabens, synthetic dyes, or formaldehyde releasers

    • No animal-derived ingredients or known hormone disruptors

    • No petroleum-based thickeners or harsh alcohols

    • All ingredients are cosmetic-grade, globally compliant, and responsibly sourced

  • A: Yes. Our formula is:

    • Fragrance-free

    • Essential oil–free

    • Non-comedogenic

    • Minimalist and well-tolerated

    It’s designed to support — not compete with — your skin’s natural balance.

  • A: Absolutely. Velvet Touch layers beautifully under concealer and foundation and is gentle enough for the eye area. Its smoothing, blurring texture is ideal for mature skin, especially where fine lines or dryness are a concern.

  • A: It may seem like a time-saver, but including SPF in a primer can create more problems than it solves:

    • Irritating UV filters are often required to create broad-spectrum protection, and many of them are not ideal for sensitive or acne-prone skin.

    • SPF primers often rely on chemical sunscreens, which can cause breakouts or eye irritation.

    • Flexibility is limited — SPF needs to be applied in a full, even layer and reapplied throughout the day to be effective. Most people don’t apply primers in those quantities, which means you're left under-protected.

    We believe sunscreen should be its own step — tailored to your skin type and the day’s activities. That way, your skincare and primer can do what they do best, without compromise.

  • A. Velvet Touch uses a streamlined blend of performance-tested ingredients, including soft-focus silica and clean, high-grade silicones. No fillers, dyes, PEGs, or questionable additives.

    See our visual comparison, below, for how Velvet Touch stands apart in quality, comfort, and price.